Tricks of the Trade: How to Sell Your Artwork Online
The selfie. A phenomenon spurred by camera phones and social media, but a term that could encompass a broader meaning of self promotion. Like it? Love it? Hate it? Well, if you’re looking to build a marketplace for your art and designs, it’s time to get smarter than the machine, master the art of self promotion, and sell your work! Here are four well-established online platforms to lead you down the right path.
Etsy is a peer-to-peer online marketplace that is focused on selling hand-made, custom, and vintage goods. It’s easy and inexpensive to set up a selling page and the site only charges a small transaction fee when a sale goes through. With a network of over 30 million buyers and a well-sorted search engine, Etsy is a great way for talented artists and designers to market their work. But, how do you rise above the rest? Make sure you display high-resolution images of well-shot photographs. Some photos should be of the artwork alone, but it’s also important to consider showing the piece in context. A large painting? Show it in an interior space. Concrete sculpture? Shoot it in a garden. Hire a professional photographer to help you get the shots you need if you’re unsure of your own images.
Artist Rising with Art.com
Artist rising is a division of Art.com, a fantastic online marketplace for reproductions and limited-edition prints. If you’re an independent artist and interested in producing prints, Artist Rising provides an easy way to sell your work by opening a basic, free account and creating an online gallery. You’ll have the tools to personalize and maintain the gallery while gaining access to the Art.com marketplace and email marketing system. If you’re looking for more bells and whistles, you can upgrade to a premium membership, which offers perks like the ability to upload up to 2,000 images. Art.com also provides royalties to artists through their print-on-demand business set-up.
If you prefer to build your own portfolio, blog, or website, but without the trouble of creating everything from scratch, consider the platforms offered through Squarespace. The build-your-own website program is very user friendly and offers an array of well-designed formats and fonts. The setup and maintenance are a cinch and pricing plans exist for less than $30 per month. With a little research on email marketing strategies, you can develop a simple campaign to launch your Squarespace website to potential clients and get the word out about your portfolio and available inventory.
Behance has become one of the most popular and effective platforms for social networking, geared towards creative professionals. It’s a free tool that allows you to exhibit your work online as well as list and search among hundreds of job and networking opportunities. You start by registering for an account, then follow a step-by-step guide to uploading projects. Some universities have started using the platform to form galleries of their students’ work – a great way to start promoting their talent and boosting their careers even before graduation.
Looking into all of these sources can help you find the best fit for your presentation style and outreach goals. Make quality key and keep content fresh!
Feature image from TheArtBistro.com